I have been so incredibly fortunate to have worked on and managed the social media and web for the 2oth Anniversary Tour of RENT. This part of my job has allowed me to do a wide range of things, including getting to sit in on the company’s final rehearsal before they took of to Japan and China during the Summer of 2018. On a day-to-day basis, I help Worklight Productions make changes to RENT’s website and Marketing Resource site. On the social media front, I interact with fans, as well as post to RENT’s official Facebook, Twitter, and Instagram accounts, and arrange social takeovers with company members. My favorite piece, however, has been getting to use the iconic Broadway.com video studio to interview a handful of company members in a Q & A setting.
What I love about this particular piece of my job, is that I get to be the person who represents a show online. The show’s voice is my voice. I get to be the person reading comments and messages, interacting people who were just like I was. Psyched about their favorite show, moved by seeing it for the first time, excited to take their kids to see it after seeing it 100+ times themselves throughout the years… it goes on. I love creating a look and feel for this show, and hopefully, a space where fans feel informed, entertained and celebrated. Posts range from cute and fluffy, to sincere and meaningful.
This gig has also been an enormous blessing in that I have gotten to refine and test out my interviewing skills. Though I am not on camera with those in the videos (At this point), I have been responsible for booking the space, writing the questions, and prodding conversation along to create a cohesive and interesting Q & A. The response both from the team at Worklight, AND fans has been overwhelmingly positive. The team at Worklight lets me run with this, and allows me to flex creative muscles when I have an instinct about something.
a few social media greatest hits….
4/3/19 New Brunswick
2018 - 2019 Company