“There is nothing more emotional than watching your friend rock their truth onstage. ¬†Thank you for a beautiful night, congratulations!”

– Olivia Narciso, friend/fellow ARTSA major

Defying Gravity (with Anthony Ventura).

Talking about Miscast on HOT MESS, a student-run radio show the day of Miscast with Anna Watterson (Facebook Live).

As a capstone project for the Arts Administration major at Penn State, we were presented with the task of planning an event to be presented within our final semester.

I wanted to do something that would combine several areas of interest for me. Event Planning, Broadway, and social/traditional media. I decided to do my own version of ‘Miscast,’ based on the concert series presented at 54 Below in New York City. There were many things to be done. First, I cast the concert, picked the set list, and created artwork for the event.

Next, I booked 117 Reed, the largest theatre/performance-like space on campus. The room holds two hundred and thirty three people.  Penn State Behrend is comprised mostly of male Engineering majors.  In order to get people into the room, I had to spend a lot of time and energy trying to get people excited about it. I maximized every opportunity on my own social media, and requested that my cast do the same. However, I also reached out to The Erie Times News, WQLN radio, The Erie Playhouse, WJET TV, and Hot Mess (a student-run radio show on campus).  I met with professors and asked them to talk the event up.  I got a full page back cover ad in the spring musical’s program.

The Erie Times News agreed to run a piece on the show the week before, WQLN ran a sound-byte every few hours on loop for the three weeks leading up to the event, the Erie Playhouse allowed me to stuff programs with flyers for the event as well as display marketing materials in the lobby, and I did an interview on Hot Mess the day of the event, which was additionally streamed live on Facebook.

Despite completely freaking out all through the day and worrying very much about turnout, the room was completely full.  Not only that, there were people sitting in the aisles and standing in the doorways leading out to the hall. I printed 120 programs for the event, thinking that was generous.  We ran out 15 minutes before it started, and people of many different age groups showed up. I was later told that it was the most well-attended event for the School of Humanities and Social Sciences of all time.

Some rehearsal shots!